Privacy Policy


Details in accordance with § 5 of the Telemedia Act

Liebherr-International Deutschland GmbH
Hans-Liebherr- Straße 45
88400 Biberach an der Riß

Tel.: +49 7351 41-0
Fax: +49 7351 41-2650
Email: Email us!

Management: Andreas Böhm, Kristian Koch

VAT No.: DE 811154028
Companies Register: District Court Ulm, HRB 640080

Privacy Policy

Data protection

This privacy statement applies to the website "Tower Crane World" (tower-crane-world.com and subpages) of Liebherr-International Deutschland GmbH (hereinafter referred to as "Liebherr").


We, Liebherr-International Deutschland GmbH, Hans-Liebherr-Straße 45, 88400 Biberach/Riss, Germany (hereinafter referred to as "Liebherr"), are pleased to welcome you to our website https://www.tower-crane-world.com (hereinafter referred to as the " Website") and that you have shown an interest in the Liebherr Group. We place great value on the protection and security of your personal data (hereinafter referred to as "Data"). It is therefore important that we inform you what data we collect while you are using the Website, how we use that data and what rights you have in relation to your data.
Please take the time to read this Data Privacy Statement.

Data Security and Data Processing

We take technical and organizational security measures to guarantee that our users data is protected against loss, inaccurate changes or unauthorized third-party access. In any case, only authorized persons on our part have access to your data and only to the extent necessary for the purposes mentioned above. All data transfer is encrypted.

Personal data is not collected by simply accessing the websites of Liebherr. Personal data is only collected if you spontaneously provide it, for example as part of a registration, through a login by means of social plug-ins, by completing forms, when ordering products and services or other requests or queries. The collection, processing, utilisation and disclosure of your personal data are only effected insofar as this is required to process your request or you have agreed.

I. Who is responsible for processing my personal data?

The body responsible for processing your personal data is
Liebherr-International Deutschland GmbH
Hans-Liebherr-Straße 45
88400 Biberach/Riß, Germany
Tel.: +49 7351 41-0
Fax: +49 7351 41-2225

II. Who is Liebherrs data protection officer?

Mr Sinan Sen
Liebherr-IT Services GmbH
Oberopfingen, St. Vitus 1
88457 Kirchdorf an der Iller, Germany

III. What data do we collect, for what purpose do we collect it and on what legal basis?

Data is information with which we can establish a direct or indirect connection to you as an individual, such as your first name, last name, gender, address, telephone number, date of birth or e-mail address.

Log files
When you visit the Website, your Internet browser transmits in particular the following data to our web server, which we store in log files:

We process that data
• 1. to be able to identify, understand and put a stop to cases of misuse of the Liebherr Website and thereby guarantee data security on our web servers, and
• 2. to meet legal obligations and/or preserve legal rights, in particular to be able to comply with surrender claims of security authorities on the basis of corresponding national and international laws or other provisions.
The legal basis for the processing is Art. 6(1)(f) ("for the purposes of the legitimate interests pursued by" Liebherr) and Art. 6(1)(c) ("for compliance with a legal obligation") of the General Data Protection Regulation (GDPR).

IV. To whom do we transmit your data and for what purposes?

To provide the Website, we draw on the support of service providers with whom we may need to share your data so they can complete the tasks we have assigned to them. The service providers are authorized to process the data only in the framework specified by us and have undertaken to erase the data after fulfilling the service contract or purpose.

V. Is my data processed outside of the European Union?

No. We process your data only within the legally permissible framework within the European Union on servers in Germany.

VI. When will you erase my data?

Your data is erased when storage for the purposes described in this Data Privacy Statement is not longer necessary and legal provisions do not prescribe a longer retention period.

Use of Cookies:

Liebherr uses cookies to identify your preferences and optimize its websites. That makes navigation easier for you and makes the Website highly user friendly

I. What are cookies?

Cookies are small files which are stored on your device. They may be used to determine whether your device has already communicated with our website. Only the cookie on your end device is identified. Cookies may contain personal data if you have consented to it or it is technically necessary, e.g. to enable protected login. For more information on cookies, see www.allaboutcookies.org.

II. What do we use cookies for?

We use cookies
• to guarantee a secure Internet environment;
• to monitor our website performance;
• to assess the way in which you use the Website so that we can improve our services. For example, we can identify if a process is too complex and is causing users to cancel part way through. That knowledge enables us to simplify process steps and make them more customer oriented;
• to improve user-friendliness, transparency for our customers and the online experience.
We do not use our cookies to trace your Internet activities beyond our website.

III. What types of cookies do we use and what is their purpose?

1. Session cookies
Session cookies are erased once the browser is closed. They record the website navigation and the length of the session and store your login information for the duration of the website visit. Moreover, session cookies keep your login active during the session.

2. Persistent cookies or tracking codes
Persistent cookies or tracking code do not contain any personal data. They record where the website is opened from, which search engine and search term was used, which link was followed, and the users location at the time they accessed the website. They also record the number of visits and the duration of the first, current and previous visit. These cookies only register visits to our website. Visiting other websites does not activate them.

3. Retargeting or remarketing
Our website uses retargeting technologies to make the Internet service more interesting for you. Your visits to certain websites are marked with cookies and later identified on other websites. We believe that personalized advertisements based on interests are, in general, more interesting to Internet users than impersonal advertising. The insertion of that advertising on our partners pages is based on cookie technology and an analysis of the users previous activities. This form of advertising is completely anonymous. No personal data is stored and no usage profiles are merged with your personal data.

4. Conversion tracking
See Use of Google techniques

IV. Can I erase the cookies stored on my device?

You can erase the cookies stored for the Website. If you do so, however, your individual data and content, including your cookie settings, will be lost and you will not be recognized as a returning visitor next time you visit our website.

V. Do you agree to our cookies?

Our websites user concept includes some online features designed to make your visit as enjoyable as possible. However, they only work with cookies. If you continue to browse our website, you agree to the use of cookies. You can withdraw your consent at any time.

VI. How can I withdraw my consent to the use of cookies?

If you do not want us to recognize your device, you can prevent cookies from being stored on your hard drive by selecting "Do not accept cookies" in your browser settings. For details of how this works, please refer to your browsers user guide.

You can set your browser so that storage of cookies is agreed with only if you give consent. If you do not want to accept the cookies of our service providers and partners, you can select the "Block third-party cookies" setting in your browser.

In general, the help function in your web browsers menu bar will show you how to reject new cookies and switch off ones you already have. Please note, however, that some "essential" cookies are crucial for unrestricted navigation of our website and for selection and design. We use those cookies only to monitor the websites efficiency and record the frequency of visits.

Integration of third-party services and content:

Third-party content, such as YouTube videos, maps from Google Maps, RSS feeds or graphics from other websites may be integrated into the Website. This always requires the providers of this content (hereinafter referred to as "third-party providers") to detect the users IP address. Without the IP address, they would not be able to send the content to the users browser. The IP address is, therefore, needed for the content to be displayed. We endeavor only to use content from providers who use IP addresses only for the purpose of delivering the content. However, we have no influence on whether or not the third-party provider stores the IP address, e.g. for statistical purposes. If we know about it, we will inform the users.

Use of social media plug-ins

There are social media plug-ins from the following providers on the "Tower Crane World" website:

When you click on a social media plug-in, you are directed to the websites of the respective provider. Even if Liebherr products can be seen on these websites, the privacy policy of Liebherr does not apply to these websites, rather the privacy statement of the respective website provider applies. If you have an account with the respective provider, it may transpire that the respective provider attaches information to your account, for example, that you switched from a Liebherr website to the website of the respective provider. The privacy policy of the respective provider must be taken from the respective providers website or requested from the respective provider. On most web browsers in the address line you can see whether you are on the Liebherr websites. Before you click on a social media plug-in, there is no link to the websites of the respective provider of the social media plug-in. Up until you click on a social media plug-in, the respective provider of the social media plug-in can therefore not collect any information about you.

Use of Google Technologies:

I. How can I prevent the storage of Google techniques (Cookies)?

If you do not want Liebherr to collect and analyze data about your visit, you can opt out at any time for the future. For technical implementation of this objection, an opt-out cookie will be placed in your browser. This cookie is used solely for the purpose of assigning your objection. Please note that for technical reasons, an opt-out cookie can only be used for the browser from which it was set. If you erase the cookies or use another browser or device, you will need to opt out again.
Installing the opt-out cookie. Alternatively, you can download and install the browser plug-in available under the following link.

II. What is Google Analytics?

This website uses Google Analytics, a web analysis service provided by Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA ("Google"). Google Analytics uses cookies, which are stored on your computer and make it possible to analyze how you use the website. The data generated by the cookie about your use of this website is normally sent to a Google server in the USA, where it is stored. However, if IP anonymization is activated on this website, your IP address is abbreviated in advance by Google within member states of the European Union or in other states that are signatories to the Agreement on the European Economic Area. Only in exceptional cases is the full IP address sent to a Google server in the USA and abbreviated there. On behalf of the operator of this website, Google will use this information to analyze your use of the website, to compile reports on website activity, and to provide other services for the website operator related to the use of the website and the Internet. The IP address relayed by your browser within the scope of Google Analytics is not linked to other Google data. You can prevent cookies being stored by configuring your browser software accordingly, but please note that, if you do so, you may not be able to use all of this website’s functions in full. Moreover, you can prevent Google from collecting and processing the data generated by the cookies about your use of the website (including your IP address) by downloading and installing the browser plug-in available under the following link with effect for the future: http://tools.google.com/dlpage/gaoptout?hl=en.

III. What is Google AdWords?

We use the online advertising program "Google AdWords" and, in the context of Google AdWords, conversion tracking. The cookies for conversion tracking are set if a user clicks on an advertisement placed by Google. These cookies expire after 30 days and are not used to identify individuals.
If the user visits certain pages on the AdWords customers website and the cookie has not yet expired, Google and the customer will be able to identify that the user has clicked on the advertisement and was redirected to that page. Each customer receives a different cookie. Cookies cannot, therefore, be tracked through AdWords customers websites.

The information obtained with the conversion cookie is used to generate conversion statistics for AdWords customers who have opted in to conversion tracking. Customers find out the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. They do not, however, receive information that personally identifies users.

Google AdWords is only used if you expressly agree to its use via the cookie banner.
If you would like to deactivate cookies for conversion tracking, you can set your browser so that cookies from the "googleadservices.com" domain are blocked. For more information on data protection in the context of the online advertising program Google AdWords, see https://www.google.de/policies/privacy

IV. What is DoubleClick?

DoubleClick by Google is a service of Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA ("Google"). DoubleClick by Google uses cookies to display advertisements which are relevant to you. Your browser is assigned a identification number (ID) in pseudonym form to check which advertisements have been incorporated in your browser and which have been viewed. The cookies do not contain any personal information. The use of DoubleClick cookies enables Google and its partner websites only to place advertisements on the basis of previous visits to our website or other websites on the Internet. Google transfers the information generated by the cookies to a server in the USA for evaluation and stores them there. Google transfers the data to third parties only on the grounds of legal provisions or for the purpose of the commissioned data processing. Under no circumstances will Google combine its data with other data recorded by Google.

With your consent, which you can give on your first visit to the Website via the incorporated banner, you declare that you agree to Google processing the data collected about you, the method of data processing described above and the stated purpose. You can prevent cookies being stored by configuring your browser software accordingly, but please note that, if you do so, you may not be able to use all of the Website’s functions in full.

Moreover, you can prevent Google from collecting and processing the data generated by the cookies about your use of the Liebherr Website by downloading and installing the browser plug-in available under the following link https://adssettings.google.com/ under DoubleClick Deactivation Add-on. Alternatively, you can deactivate DoubleClick cookies on the Digital Advertising Alliance website under the following link. http://optout.aboutads.info/?c=2#!/

Copyright and trademarks

All texts, images, graphics, sound, video or other visual images and their design provided by Liebherr-International Deutschland GmbH are protected by law (Copyright © Liebherr-International Deutschland GmbH, all rights reserved). The content of the website must not be copied, disseminated, modified or made accessible to third parties for commercial use without the express written consent of Liebherr-International Deutschland GmbH. Images provided by users of this website are subject to the provisions in the terms of use of this website.

LIEBHERR, Litronic, LiDAT, LiSIM, are protected trademarks


This website was built with the utmost care. However, no guarantee can be given regarding the accuracy, completeness and topicality of the conveyed information.

Liebherr-International Deutschland GmbH provides the best possible protection against improper use of this website, particularly against viruses. No guarantee can be given, however, that the site is free of viruses.

Where reference to third party websites is given via links, no liability can be accepted regarding the accuracy, completeness and topicality of the information provided there, nor can we guarantee that these sites are free of viruses. Should any of the linked sites contain unlawful content, no liability can be accepted for this; Liebherr-International Deutschland GmbH distances itself expressly from any unlawful content of this kind.

Neither Liebherr-International Deutschland GmbH nor any of the organizations affiliated with Liebherr-International AG (Bulle/Switzerland) will accept any liability for damage arising from the use of its internet information platform unless the damage was caused deliberately or through gross negligence on Liebherrs part, or the damage affects life, limb or health.

Rights of the data subject and right of appeal:

The legal framework gives you the right to

You also have the right to appeal to the competent supervisory authority.